Vpon - GA4 Tutorial Vol.1

Universal Analytics has been officially phased out. Compared to Universal Analytics, Google Analytics 4 brings more powerful features including the embracement of AI technology, customized report functions and predictive insights.

However, new interface and new logic to configure new data models makes GA4 a newly revamped platform. If you are unsure how to get started or what should be setup, this tutorial will be a good navigation.

This guide walks you through everything you need to know and steps by steps. In Vol.1, it will cover the topics from basic settings, business goals build-up to GTM code settings. You may leverage GA4 to ensure a seamless migration and to gain valuable insights into your website’s performance. Start reading and learn more about your customer schema for making better data-driven decisions!

7 Steps to Implement GA4 Overview：

Set up your Google Analytics 4 account
Implementation, Planning & Defining Goals
Setup GA4 Event Tracking & Custom Events
Setup Conversion Goals & Funnels
Advance Event Tracking
GA4 Key Dimensions & Metrics Setup
Share and Export GA4 Reports

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What is the current problem that you are trying to solve with data? (Multiple choice)

Data collection: Currently looking for a standardized data collection method, considering changing or upgrading data collection tools (e.g., GA3 → GA4), and oping to have richer data sources to enrich our own database for follow-up applications.

Data Governance: we currently lack data processing automation process and data quality control mechanism.

Data Analytics: we are currently considering the implementation of analytical tools such as GA4, Business Intelligence (BI) or staff training to optimize business decisions and bring in more opportunities.

Data Application: aiming to apply Individual marketing applications using target audience analysis, hyper-personalized recommendations, Targeting messages, behavioral forecasting or advertising A/B experiments.

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