Universal Analytics has been officially phased out. Compared to Universal Analytics, Google Analytics 4 brings more powerful features including the embracement of AI technology, customized report functions and predictive insights.

However, new interface and new logic to configure new data models makes GA4 a newly revamped platform. If you are unsure how to get started or what should be setup, this tutorial will be a good navigation.

This guide walks you through everything you need to know and steps by steps. In Vol.1, it will cover the topics from basic settings, business goals build-up to GTM code settings. You may leverage GA4 to ensure a seamless migration and to gain valuable insights into your website’s performance. Start reading and learn more about your customer schema for making better data-driven decisions!

7 Steps to Implement GA4 Overview:

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